Karen Lau – Medium

Karen Lau

Starbucks NFT Web3-based Loyalty Program: How and Why it Matters

NFT, a key web 3 element, is going mainstream as some big brands are moving into the space by incorporating NFT elements as a part of their…

5 min readSep 18, 2022

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Starbucks Odyssey, NFT Web3-based Loyalty Program: How and Why it Matters

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Karen Lau

NFT Use Cases & Utilities for Business

When we talk about NFT, or non-fungible token, many people see it as a new form of digital art ownership. The reality is NFT, an emerging…

6 min readSep 6, 2022

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NFT Use Cases & Utilities for Business

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Karen Lau

【Web3 Jobs】Top Web3 Job Boards to Get Started

Web3 is still very new. To get ahead and start preparing to work in web3, the preparation work for getting a job is somewhat similar to any…

2 min readAug 29, 2022

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Top Web3 Job Boards to Get Started

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Karen Lau

Decentraland, Roblox or Fortnite: how to choose the right metaverse for marketing

Younger Gen Z and Gen Alpha grow up in proto-metaverses

6 min readJun 5, 2022

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Decentraland, Roblox or Fortnite: how to choose the right metaverse for marketing

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Karen Lau

AI Generative Image Potential: The Future of Visual Marketing

With the help of GANs (Generative adversarial networks), AI can easily turn our imagination into images

5 min readMay 15, 2022

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AI Generative Image Potential: The Future of Visual Marketing

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Karen Lau

Metaverse SEO: 3 key elements for SEO in the era of the Metaverse

The metaverse is expected to be the next phase of the internet despite it does not yet exist in its entirely

5 min readApr 22, 2022

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Metaverse SEO: 3 key elements for SEO in the era of the Metaverse

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Karen Lau

The 3 AR Marketing Ideas for Financial Services — Finance Marketing

AR provides customers with unique, immersive experiences by connecting the physical and digital worlds

7 min readApr 8, 2022

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The 3 AR Marketing Ideas for Financial Services — Finance Marketing

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Karen Lau

Top 3 virtual events tips for business growth

Don’t just move your event to online, appropriate adaptation is very important

6 min readAug 23, 2020

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Top 3 virtual events tips for business growth

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Karen Lau

2m reach, 270k engagement and 2k new fans with a single organic Facebook post, how?

Despite the fierce competition and the ever-changing Facebook algorithm with reduced organic reach, companies still ride on Facebook

4 min readJul 25, 2020

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2m reach, 270k engagement and 2k new fans with a single organic Facebook post, how?

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Karen Lau

How Natural Language Processing (NLP) helps our work on SEO?

Automate time-consuming tasks

3 min readMay 31, 2020

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How Natural Language Processing (NLP) helps our work on SEO?

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Karen Lau

Karen Lau

Web3 Marketing | Metaverse & Digital Marketing Strategist | NFTs enthusiast | AR | SEO | SEM | Data Analytics — https://www.linkedin.com/in/karenkarenlau/

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